Most salespeople tend to sell the same way to all buyers. That way is based on the salesperson’s own behavioral style. In turn, buyers buy based on their specific behavioral style. As you might expect, these two styles don’t always align.
The key to successful selling is understanding your selling style, while, at the same time, understanding the four types of buyers and how to approach them. When you do this, you are able to adapt your selling style to the buyer’s buying style, which will create better chemistry and rapport with that buyer.
This workshop gives you the tools you need to know exactly how to sell to your specific buyers and how to develop each unique relationship much more effectively.